“One important aspect which is always hard in my line of work is having people understand the difference between a lighting designer and lighting company.
So, someone goes to one of these hotels and they say “Oh we have this in-house company and they’re gonna bring the lighting in.”

And it’s constantly a battle to explain to people it’s not just about having a bunch of guys bring in light and pop them down wherever there needs to be a concept, a design to the project and it’s like they saying it’s not turning of the screw it’s knowing which screw to turn.
When you do a project, it could be the littlest thing and all you have to do is adjust the light in certain way and it affects the whole project.”
– Ira Levy