"Think about how many times you’ve walked into a room.
When people first walk in, it’s beautiful but somebody needs to monitor the room the whole night because as a dinner gets more comfortable and more moody, you want to bring the lights down.
You want to talk to the crowd with the lighting.
A lot of the problems that people have is that when you walk in, usually, you want to keep it a little bright so people can see their places and things like that.
As people settle, we want to bring the lighting down.
So it’s also important to make sure that whoever is working on that show is aware of this because it’s something that people forget."
- Ira Levy
"Now, a lot of projects are really based upon experience.
Its a complete experience. So when people come into a space, from the time they come in to the time they leave, it’s all about controlling their experience - from what you want them to see to what you want them to feel.
For example, here is a project that I did with Preston Bailey. It really shows how important it is to bring somebody in early in the phase of project planning.
We integrated all the lighting so you don’t see any cables. You don’t see any fixtures, stands or anything like that.
This was a tent wedding that we did. We have a technique of suspending all the cabling above the fabric and then bringing in the lighting to be exactly the same angle as the fabric and as well as around the perimeter."
- Ira Levy
"One important aspect which is always hard in my line of work is having people understand the difference between a lighting designer and lighting company.
So, someone goes to one of these hotels and they say “Oh we have this in-house company and they’re gonna bring the lighting in.”
And it’s constantly a battle to explain to people it’s not just about having a bunch of guys bring in light and pop them down wherever there needs to be a concept, a design to the project and it’s like they saying it’s not turning of the screw it’s knowing which screw to turn.
When you do a project, it could be the littlest thing and all you have to do is adjust the light in certain way and it affects the whole project."
- Ira Levy
The MGM Macau resort in China is known for having opulent art displays. Over the past few years, Levy | NYC and world-renowned visual artist, Stephen Stefanou have worked together to create captivating installations in the atrium of the MGM. Stefanou has done big scale installations for a plethora of venues and companies including the Bellagio Hotel and Casino in Las Vegas, the Rockefeller Center, AT&T, and Coca-Cola, just to name a few.
Ira Levy, Creative Director for Levy | NYC, is a well known, accomplished international lighting designer for architecture and live events. He creates one of a kind short-term as well as permanent installations. He has won numerous lighting design awards and continues to lead his field in innovation and the use of unique technologies in his projects. Stefanou and Levy have worked together for many years now. The two started collaborating because Stefanou was looking for a way to illuminate his creations that were made specially for the atrium of the MGM Macau; and Levy was just the team for the job. In discussing his collaboration with Stefanou, Levy said, “We as lighting designers, work with artists because the artists create art and we enhance the art.” - Ira Levy. As always, we’re honored to do work alongside Stephen Stefano and we hope to do more collaborations in the near future.
—What types of events do you do?
EVERYTHING!! LARGE SCALE CORPORATE EVENTS, PRODUCT LAUNCHES, EXPERIENTIAL JOURNEYS, PRIVATE WEDDINGS & INTIMATE DINNERS, TO NAME A FEW.
—What’s unique about your approach to lighting design for events?
I CONCENTRATE ON ENSURING THE DRAMA AND MYSTERY OF MY DESIGNS ARE UNBLEMISHED BY THE EQUIPMENT I USE. I WORK TOWARDS INTEGRATING ALL EQUIPMENT AND TECHNOLOGY SEAMLESSLY INTO THE ENVIRONMENTS MY TEAM AND I CREATE.
—Where do you get your inspiration from?
EVERYWHERE I GO, I SEE THINGS FROM A LIGHT STANDPOINT OF VIEW. I GO TO A LOT OF ART FAIRS AND INSTALLATIONS. MANY OF MY IDEAS COME FROM AWARDS SHOWS, MUSIC VIDEOS, AND LARGE SCALE ARCHITECTURAL INSTALLATIONS.
—What are some of the most unique events you’ve worked on, from a design perspective?
I'M WORKING ON MANY PROJECTS WHERE I CREATE IMMERSIVE ENVIRONMENTS WITH SOUND, LIGHT & VIDEO. I AM STILL IN AWE OF THE EMOTIONS THAT CAN BE FELT FROM A FULLY IMMERSIVE EXPERIENCE.
—How do you sell a client on an "out-of-the-box" idea?
YOU HAVE TO BELIEVE IN THE IDEA AND SUPPORT IT WITH THE RIGHT VISUALS SO THAT THE CLIENT CAN UNDERSTAND THE POTENTIAL OF THE PROJECT.
—What do you envision as the future of design?
TECHNOLOGY WILL CONTINUE TO DRIVE MOST INSTALLATIONS. PEOPLE HAVE A HUNGER FOR THINGS THEY CANNOT FIGURE OUT OR UNDERSTAND. IT IS OUR JOB AS VISIONARIES TO KEEP PEOPLE GUESSING HOW THE MAGIC IS BEING CREATED.
Check out a few of our past projects...
On May 3rd, 2018 Tiffany and Co. painted New York City #TiffanyBlue covering everything with #tiffanypaperflowers they also threw a huge party at the one and only Tiffany and Co. on 5th Ave. These events marked the kick off of Reed Krakoff's first collection titled "Paper Flowers."
Here's what went down:
The star-studded event was graced with the presence of Elle Fanning, Naomi Campbell, Kendall Jenner, Michelle Williams, Sarah Paulson, Yara Shahidi, Zendaya, and even a performance by rapper ASAP Ferg.
It was a pleasure working with Tiffany and Co. on this memorial night.
Lighting, Audio, and Video by LEVY | NYC Design and Production drop us a line for inquiries at (212) 925 4640 or email email@example.com
This week Ira talks about Light Designers vs. Lighting Companies, Integrated Lighting Methods, and Best Practices.
For light, sound, and video inquiries drop us a line at (212) 925 4640 or email firstname.lastname@example.org
In this week's webisode, Ira speaks about the importance of light design and a collaborative process.
Levy NYC had a great time on event design and production at New York Magazine's Wedding Event yesterday at 180 Maiden Lane. From beautiful wedding decor to fabulous deserts and cocktails, each booth was exquisite in its own way.
Scroll through our album for some of the evening's highlights.
Spring is official here! At Levy NYC, Spring is the season of garden parties and roof top fun, and we are feeling inspired by this year's crop of fresh outdoor event ideas.
First, live projection mapping highlights the forest's natural beauty in Bioluminescent Forest. From camping festivals to your courtyard garden, projection and lighting elements are a a great way to breath life into an outdoor event.
What's Spring without a pool party? ... A pingpong, projection mapped poolparty!
This Projection Mapped Ping Pong Pool, featured at Art Basel, is recipe for successful event design. We can't wait to experiment.
The outdoors become a playground for music, art and light in the Spring. What better exemplifies this than the New York Festival of Light? Co-founded by Ira Levy of Levy NYC, the spirit of the festival continues to reflect in our work across the corporate and social spheres.
Today and tomorrow, the Levy | NYC Open House is not to be missed. The latest in event technology and stunning visual displays will be showcased from 12pm - 8pm daily.
Join us at our Brooklyn Headquarters for extended Open House Party hours from 6pm - 10pm on Thursday. Bring a friend for the caipirinhas and DJ!
Levy NYC's founder, Ira Levy, is deeply inspired by the work of fine artists such as Dan Flavin. Take a look at this 10 minute interview with Ira which covers his background in event production and design.
Through the use of lighting and audiovisual elements, Levy NYC seeks to create accessible aesthetic environments and event design. See the photos below for the influence of the moods, atmospheres and tones first brought to life by Dan Flavin on Levy NYC event production.
As fine art merges with the latest technology, Levy NYC asks the challenging question, how can the new arts of projection mapping and interactive technology be applied to the world of innovative event design?
Stay tuned for further developments.
This season’s Alice + Olivia New York Fashion Week event turned traditional runway on its head through creative staging and event production. Models were installed in various scenes of eastern and Italian Renaissance decadence while the audience circled the room.
Levy NYC’s audiovisual design gave life to the scenes, highlighting the subtle movements of the models while shadowing the wooden-frame and fabric bedecked sets. The many elements of event design came together to create the illusion that the collection has stepped out of a renaissance painting into the modern world.
See the Elements section of the website for a description of the lighting techniques used.
Photos from “The Enchantress of Florence” by @aliceandolivia at New York Fashion Week 2017.
The count down to Valentine's Day has begun, and who knows what surprises may follow.
At Levy NYC, we recognize that events mark significant moments in ones life. State-of-the-art technology allows us to design unforgettable, immersive experiences to mark these rites of passage.
Like our projection mapped cake, designs are always customizable and unique. Levy NYC collaborates with clientele to tell their story through video, light and sound.
Take a look at our Elements page for a full roster of services.
Levy NYC welcomes clients, industry experts and those curious about the latest in events technology to our Brooklyn headquarters this March 7th-9th.
New services at the cutting-edge of light, audio and video technology will be on display from 12pm-8pm daily.
Slots are limited, so be sure to reserve a private appointment here.
For a taste of the designs on display, take a look at the dynamic LED structure below.
As we prepare for a bevy of New York Fashion Week shows, the Levy NYC team continues to find creative inspiration in our LED runway design for Gentle Monster's 2017 collection.
Stay tuned for more on our unique event designs hitting New York City's runways soon.