The ever-evolving design process and the future of the event industry.

Industry Expert Ira Levy, Creative Director of LEVY | NYC and Lytehouse Studio gives insight into the ever-evolving design process and reflects on the future of the event industry, in an interview for BizBash.

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—What types of events do you do?

EVERYTHING!! LARGE SCALE CORPORATE EVENTS, PRODUCT LAUNCHES, EXPERIENTIAL JOURNEYS, PRIVATE WEDDINGS & INTIMATE DINNERS, TO NAME A FEW.

—What’s unique about your approach to lighting design for events?

I CONCENTRATE ON ENSURING THE DRAMA AND MYSTERY OF MY DESIGNS ARE UNBLEMISHED BY THE EQUIPMENT I USE. I WORK TOWARDS INTEGRATING ALL EQUIPMENT AND TECHNOLOGY SEAMLESSLY INTO THE ENVIRONMENTS MY TEAM AND I CREATE. 

—Where do you get your inspiration from?

EVERYWHERE I GO, I SEE THINGS FROM A LIGHT STANDPOINT OF VIEW. I GO TO A LOT OF ART FAIRS AND INSTALLATIONS. MANY OF MY IDEAS COME FROM AWARDS SHOWS, MUSIC VIDEOS, AND LARGE SCALE ARCHITECTURAL INSTALLATIONS.

—What are some of the most unique events you’ve worked on, from a design perspective?

I'M WORKING ON MANY PROJECTS WHERE I CREATE IMMERSIVE ENVIRONMENTS WITH SOUND, LIGHT & VIDEO. I AM STILL IN AWE OF THE EMOTIONS THAT CAN BE FELT FROM A FULLY IMMERSIVE EXPERIENCE.

—How do you sell a client on an "out-of-the-box" idea? 

YOU HAVE TO BELIEVE IN THE IDEA AND SUPPORT IT WITH THE RIGHT VISUALS SO THAT THE CLIENT CAN UNDERSTAND THE POTENTIAL OF THE PROJECT.

—What do you envision as the future of design?

TECHNOLOGY WILL CONTINUE TO DRIVE MOST INSTALLATIONS. PEOPLE HAVE A HUNGER FOR THINGS THEY CANNOT FIGURE OUT OR UNDERSTAND. IT IS OUR JOB AS VISIONARIES TO KEEP PEOPLE GUESSING HOW THE MAGIC IS BEING CREATED.

 

Check out a few of our past projects...

 

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New York Fashion Week with Alice + Olivia

This season’s Alice + Olivia New York Fashion Week event turned traditional runway on its head through creative staging and event production. Models were installed in various scenes of eastern and Italian Renaissance decadence while the audience circled the room.

Levy NYC’s audiovisual design gave life to the scenes, highlighting the subtle movements of the models while shadowing the wooden-frame and fabric bedecked sets. The many elements of event design came together to create the illusion that the collection has stepped out of a renaissance painting into the modern world.

See the Elements section of the website for a description of the lighting techniques used.

Photos from “The Enchantress of Florence” by @aliceandolivia at New York Fashion Week 2017.

LED Runways in honor of New York Fashion Week

As we prepare for a bevy of New York Fashion Week shows, the Levy NYC team continues to find creative inspiration in our LED runway design for Gentle Monster's 2017 collection.

Details for state-of-the-art led runways and wireless LED displays are listed in the Elements section of our website.


Hypebae featured photos of the runway, while Gentle Monster's recap video highlighted wireless LED displays.

Stay tuned for more on our unique event designs hitting New York City's runways soon.

 

Source: https://hypebae.com/2016/9/gentle-monster-...

volvo x guggenheim

This month we transformed the Solomon R. Guggenheim Museum into an experiential marketing event for Volvo Cars USA. The takeover of the museum profiled the release of two new 2016 model sedans, while highlighting many of the details and nuances to the brand's history. Levy I NYC designed a seamless, low profile A/V environment to elevate the luxury experience for attendees. 

For more photos of the event check out our new Blog

 

LED WALL WASH

Let's face it, these days anyone can uplight a room with rented wireless lights. As lighting designers we have spent the last decade pioneering the signature effect of the LED Wall Wash.  These linear RGB LED units create a much more full, and saturated effect in large spaces. For more information about these units for your next event email info@levylighting.com