The ever-evolving design process and the future of the event industry.

Industry Expert Ira Levy, Creative Director of LEVY | NYC and Lytehouse Studio gives insight into the ever-evolving design process and reflects on the future of the event industry, in an interview for BizBash.

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—What types of events do you do?

EVERYTHING!! LARGE SCALE CORPORATE EVENTS, PRODUCT LAUNCHES, EXPERIENTIAL JOURNEYS, PRIVATE WEDDINGS & INTIMATE DINNERS, TO NAME A FEW.

—What’s unique about your approach to lighting design for events?

I CONCENTRATE ON ENSURING THE DRAMA AND MYSTERY OF MY DESIGNS ARE UNBLEMISHED BY THE EQUIPMENT I USE. I WORK TOWARDS INTEGRATING ALL EQUIPMENT AND TECHNOLOGY SEAMLESSLY INTO THE ENVIRONMENTS MY TEAM AND I CREATE. 

—Where do you get your inspiration from?

EVERYWHERE I GO, I SEE THINGS FROM A LIGHT STANDPOINT OF VIEW. I GO TO A LOT OF ART FAIRS AND INSTALLATIONS. MANY OF MY IDEAS COME FROM AWARDS SHOWS, MUSIC VIDEOS, AND LARGE SCALE ARCHITECTURAL INSTALLATIONS.

—What are some of the most unique events you’ve worked on, from a design perspective?

I'M WORKING ON MANY PROJECTS WHERE I CREATE IMMERSIVE ENVIRONMENTS WITH SOUND, LIGHT & VIDEO. I AM STILL IN AWE OF THE EMOTIONS THAT CAN BE FELT FROM A FULLY IMMERSIVE EXPERIENCE.

—How do you sell a client on an "out-of-the-box" idea? 

YOU HAVE TO BELIEVE IN THE IDEA AND SUPPORT IT WITH THE RIGHT VISUALS SO THAT THE CLIENT CAN UNDERSTAND THE POTENTIAL OF THE PROJECT.

—What do you envision as the future of design?

TECHNOLOGY WILL CONTINUE TO DRIVE MOST INSTALLATIONS. PEOPLE HAVE A HUNGER FOR THINGS THEY CANNOT FIGURE OUT OR UNDERSTAND. IT IS OUR JOB AS VISIONARIES TO KEEP PEOPLE GUESSING HOW THE MAGIC IS BEING CREATED.

 

Check out a few of our past projects...

 

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Q&A on Light Design with Ira Levy

In this segment of Light Design, Ira Levy answers some important questions.

Stay tuned for more on Light Design, Sound Design, and Video Design by LEVY | NYC. Follow us on Facebook and Instagram for the latest.

 

Tiffany and Co. "Paper Flowers Collection" Launch Party in NYC!

On May 3rd, 2018 Tiffany and Co. painted New York City #TiffanyBlue covering everything with #tiffanypaperflowers they also threw a huge party at the one and only Tiffany and Co. on 5th Ave. These events marked the kick off of Reed Krakoff's first collection titled "Paper Flowers." 

Here's what went down:

The star-studded event was graced with the presence of Elle Fanning, Naomi Campbell, Kendall Jenner, Michelle Williams, Sarah Paulson, Yara Shahidi, Zendaya, and even a performance by rapper ASAP Ferg.

It was a pleasure working with Tiffany and Co. on this memorial night. 

Lighting, Audio, and Video by LEVY | NYC Design and Production drop us a line for inquiries at (212) 925 4640 or email info@levynyc.net

A Preston Bailey Master Class with Ira Levy

Welcome to a mini web-series from a Preston Bailey Master Class with guest speaker Ira Levy. In this segment Ira Levy talks about the importance of light design!

Follow Ira Levy and LEVY | NYC on Facebook and Instagram for the latest! Special thanks to Preston Baily for the invitation.

New York Weddings Event by New York Magazine

Levy NYC had a great time on event design and production at New York Magazine's Wedding Event yesterday at 180 Maiden Lane. From beautiful wedding decor to fabulous deserts and cocktails, each booth was exquisite in its own way.

Scroll through our album for some of the evening's highlights. 

LED Runways in honor of New York Fashion Week

As we prepare for a bevy of New York Fashion Week shows, the Levy NYC team continues to find creative inspiration in our LED runway design for Gentle Monster's 2017 collection.

Details for state-of-the-art led runways and wireless LED displays are listed in the Elements section of our website.


Hypebae featured photos of the runway, while Gentle Monster's recap video highlighted wireless LED displays.

Stay tuned for more on our unique event designs hitting New York City's runways soon.

 

Source: https://hypebae.com/2016/9/gentle-monster-...

Wireless LED Tubes

Our Wireless LED Tubes are the perfect design accent to any project you may have in mind. Averaging about 10 hours of battery life, these cost-effective tubes are easily managed via remote control and can be configured into an array of colors, or programmed and synchronized into an amazing light show. For more information contact us at info@levylighting.com

LED WALL WASH

Let's face it, these days anyone can uplight a room with rented wireless lights. As lighting designers we have spent the last decade pioneering the signature effect of the LED Wall Wash.  These linear RGB LED units create a much more full, and saturated effect in large spaces. For more information about these units for your next event email info@levylighting.com

Levy NYC at NYFW

For this Fall/Winter 2016 Season of New York Fashion Week, Levy Lighting NYC produced lighting and sound projects for an eclectic portfolio of runway shows and presentations including: Mara Hoffman, Elie Tahari, Alice + Olivia, and Morgane Le Fay

We feel grateful to work with such amazing talent, creative, and producers for Fashion Week every season. A Big Thanks to all those who were involved.