"Now, a lot of projects are really based upon experience.
Its a complete experience. So when people come into a space, from the time they come in to the time they leave, it’s all about controlling their experience - from what you want them to see to what you want them to feel.
For example, here is a project that I did with Preston Bailey. It really shows how important it is to bring somebody in early in the phase of project planning.
We integrated all the lighting so you don’t see any cables. You don’t see any fixtures, stands or anything like that.
This was a tent wedding that we did. We have a technique of suspending all the cabling above the fabric and then bringing in the lighting to be exactly the same angle as the fabric and as well as around the perimeter."
- Ira Levy