The ever-evolving design process and the future of the event industry.

Industry Expert Ira Levy, Creative Director of LEVY | NYC and Lytehouse Studio gives insight into the ever-evolving design process and reflects on the future of the event industry, in an interview for BizBash.

LEVY | NYC - BizBash Article 2018.jpg

—What types of events do you do?

EVERYTHING!! LARGE SCALE CORPORATE EVENTS, PRODUCT LAUNCHES, EXPERIENTIAL JOURNEYS, PRIVATE WEDDINGS & INTIMATE DINNERS, TO NAME A FEW.

—What’s unique about your approach to lighting design for events?

I CONCENTRATE ON ENSURING THE DRAMA AND MYSTERY OF MY DESIGNS ARE UNBLEMISHED BY THE EQUIPMENT I USE. I WORK TOWARDS INTEGRATING ALL EQUIPMENT AND TECHNOLOGY SEAMLESSLY INTO THE ENVIRONMENTS MY TEAM AND I CREATE. 

—Where do you get your inspiration from?

EVERYWHERE I GO, I SEE THINGS FROM A LIGHT STANDPOINT OF VIEW. I GO TO A LOT OF ART FAIRS AND INSTALLATIONS. MANY OF MY IDEAS COME FROM AWARDS SHOWS, MUSIC VIDEOS, AND LARGE SCALE ARCHITECTURAL INSTALLATIONS.

—What are some of the most unique events you’ve worked on, from a design perspective?

I'M WORKING ON MANY PROJECTS WHERE I CREATE IMMERSIVE ENVIRONMENTS WITH SOUND, LIGHT & VIDEO. I AM STILL IN AWE OF THE EMOTIONS THAT CAN BE FELT FROM A FULLY IMMERSIVE EXPERIENCE.

—How do you sell a client on an "out-of-the-box" idea? 

YOU HAVE TO BELIEVE IN THE IDEA AND SUPPORT IT WITH THE RIGHT VISUALS SO THAT THE CLIENT CAN UNDERSTAND THE POTENTIAL OF THE PROJECT.

—What do you envision as the future of design?

TECHNOLOGY WILL CONTINUE TO DRIVE MOST INSTALLATIONS. PEOPLE HAVE A HUNGER FOR THINGS THEY CANNOT FIGURE OUT OR UNDERSTAND. IT IS OUR JOB AS VISIONARIES TO KEEP PEOPLE GUESSING HOW THE MAGIC IS BEING CREATED.

 

Check out a few of our past projects...

 

Hungry for more? Follow us on Instagram & Facebook

Visit the full article here

Q&A on Light Design with Ira Levy

In this segment of Light Design, Ira Levy answers some important questions.

Stay tuned for more on Light Design, Sound Design, and Video Design by LEVY | NYC. Follow us on Facebook and Instagram for the latest.

 

Tiffany and Co. "Paper Flowers Collection" Launch Party in NYC!

On May 3rd, 2018 Tiffany and Co. painted New York City #TiffanyBlue covering everything with #tiffanypaperflowers they also threw a huge party at the one and only Tiffany and Co. on 5th Ave. These events marked the kick off of Reed Krakoff's first collection titled "Paper Flowers." 

Here's what went down:

The star-studded event was graced with the presence of Elle Fanning, Naomi Campbell, Kendall Jenner, Michelle Williams, Sarah Paulson, Yara Shahidi, Zendaya, and even a performance by rapper ASAP Ferg.

It was a pleasure working with Tiffany and Co. on this memorial night. 

Lighting, Audio, and Video by LEVY | NYC Design and Production drop us a line for inquiries at (212) 925 4640 or email info@levynyc.net

Light Design Secrets with Industry Expert Ira Levy

This week Ira talks about Light Designers vs. Lighting Companies, Integrated Lighting Methods, and Best Practices. 

For light, sound, and video inquiries drop us a line at (212) 925 4640 or email info@levynyc.net

A Preston Bailey Master Class With Ira Levy

In this week's webisode, Ira speaks about the importance of light design and a collaborative process.

Follow Ira Levy and LEVY | NYC on Facebook and Instagram for the latest! Special thanks to Preston Baily for hosting this wonderful master class.

For light, sound, and video inquiries drop us a line at (212) 925 4640 or email info@levynyc.net

A Preston Bailey Master Class with Ira Levy

Welcome to a mini web-series from a Preston Bailey Master Class with guest speaker Ira Levy. In this segment Ira Levy talks about the importance of light design!

Follow Ira Levy and LEVY | NYC on Facebook and Instagram for the latest! Special thanks to Preston Baily for the invitation.

New York Weddings Event by New York Magazine

Levy NYC had a great time on event design and production at New York Magazine's Wedding Event yesterday at 180 Maiden Lane. From beautiful wedding decor to fabulous deserts and cocktails, each booth was exquisite in its own way.

Scroll through our album for some of the evening's highlights. 

Spring Garden and Rooftop Event ideas

Spring is official here! At Levy NYC, Spring is the season of garden parties and roof top fun, and we are feeling inspired by this year's crop of fresh outdoor event ideas.

First, live projection mapping highlights the forest's natural beauty in Bioluminescent Forest. From camping festivals to your courtyard garden, projection and lighting elements are a a great way to breath life into an outdoor event.

 

What's Spring without a pool party? ... A pingpong, projection mapped poolparty!

This Projection Mapped Ping Pong Pool, featured at Art Basel, is recipe for successful event design. We can't wait to experiment.

 

The outdoors become a playground for music, art and light in the Spring. What better exemplifies this than the New York Festival of Light? Co-founded by Ira Levy of Levy NYC, the spirit of the festival continues to reflect in our work across the corporate and social spheres.

Day 1 - The Levy | NYC Open House

Today and tomorrow, the Levy |  NYC Open House is not to be missed. The latest in event technology and stunning visual displays will be showcased from 12pm - 8pm daily.

Join us at our Brooklyn Headquarters for extended Open House Party hours from 6pm - 10pm on Thursday. Bring a friend for the caipirinhas and DJ!

 

Interactive Floor

 

Le' DJ Booth

 

Times Square Come to Brooklyn

Immersive Lighting: Fine Art LEDs

Levy NYC's founder, Ira Levy, is deeply inspired by the work of fine artists such as Dan Flavin. Take a look at this 10 minute interview with Ira which covers his background in event production and design. 

Through the use of lighting and audiovisual elements, Levy NYC seeks to create accessible aesthetic environments and event design. See the photos below for the influence of the moods, atmospheres and tones first brought to life by Dan Flavin on Levy NYC event production.

As fine art merges with the latest technology, Levy NYC asks the challenging question, how can the new arts of projection mapping and interactive technology be applied to the world of innovative event design?

Stay tuned for further developments.

New York Fashion Week with Alice + Olivia

This season’s Alice + Olivia New York Fashion Week event turned traditional runway on its head through creative staging and event production. Models were installed in various scenes of eastern and Italian Renaissance decadence while the audience circled the room.

Levy NYC’s audiovisual design gave life to the scenes, highlighting the subtle movements of the models while shadowing the wooden-frame and fabric bedecked sets. The many elements of event design came together to create the illusion that the collection has stepped out of a renaissance painting into the modern world.

See the Elements section of the website for a description of the lighting techniques used.

Photos from “The Enchantress of Florence” by @aliceandolivia at New York Fashion Week 2017.

Love is in the Air - Innovative Event Design for Your Special Day

The count down to Valentine's Day has begun, and who knows what surprises may follow.

At Levy NYC, we recognize that events mark significant moments in ones life. State-of-the-art technology allows us to design unforgettable, immersive experiences to mark these rites of passage.

Like our projection mapped cake, designs are always customizable and unique. Levy NYC collaborates with clientele to tell their story through video, light and sound.

Take a look at our Elements page for a full roster of services.

SAVE THE DATE - Levy NYC Open House March 7th - 9th

Levy NYC welcomes clients, industry experts and those curious about the latest in events technology to our Brooklyn headquarters this March 7th-9th.

New services at the cutting-edge of light, audio and video technology will be on display from 12pm-8pm daily.

Slots are limited, so be sure to reserve a private appointment here.

For a taste of the designs on display, take a look at the dynamic LED structure below.

LED Runways in honor of New York Fashion Week

As we prepare for a bevy of New York Fashion Week shows, the Levy NYC team continues to find creative inspiration in our LED runway design for Gentle Monster's 2017 collection.

Details for state-of-the-art led runways and wireless LED displays are listed in the Elements section of our website.


Hypebae featured photos of the runway, while Gentle Monster's recap video highlighted wireless LED displays.

Stay tuned for more on our unique event designs hitting New York City's runways soon.

 

Source: https://hypebae.com/2016/9/gentle-monster-...

remembering the four seasons

As 2016 winds down, and we think back on a long year of Events in beautiful Venues all over NYC - we can't help thinking of one of the greatest venues of all time, and how it will be surely missed: The Four Seasons Restaurant. 

As part of our remembrance, we dug up a big collection of past shots from our work there. We hope you enjoy!

Wireless LED Tubes

Our Wireless LED Tubes are the perfect design accent to any project you may have in mind. Averaging about 10 hours of battery life, these cost-effective tubes are easily managed via remote control and can be configured into an array of colors, or programmed and synchronized into an amazing light show. For more information contact us at info@levylighting.com

LEVY heads SOUTH

Last month Levy I NYC ventured down to Sea Island Resort, Georgia to produce a wedding with Texas Event Planner Jill Fortney.